MCHOSE has officially unveiled its new flagship experience store at Joy City Jing’an, Shanghai, opening its doors to the public during the New Year holiday. The launch brought together passion, anticipation, and community — creating an energetic celebration worth sharing with MCHOSE fans nationwide.
From the very first day, the store was filled with excitement and constant foot traffic, as enthusiasm surged and the atmosphere came alive in the heart of Shanghai.
Surprise Guest Appearance Ignites the Crowd
Adding to the excitement, HangHang, one of the most popular Valorant streamers, made a surprise appearance at the opening event. His arrival instantly energized the crowd and pushed the on-site atmosphere to new heights.
During the fan interaction session, HangHang personally prepared mystery blind box gifts for fans. In addition, every visitor received an exclusive gift pack from the flagship store. Fans who registered in advance were also treated to photo opportunities and autograph signings, creating memorable moments for everyone in attendance.
Cosplay Meets Tech Aesthetics
Three highly popular cosplayers also joined the celebration, breaking the boundary between gaming culture, technology, and pop culture:
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NULIDESHIBA — 3.17M followers on Douyin
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XIAOHANHANYU — 747K followers on Douyin
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TUWANBUSHIYUWAN — 47K followers on Bilibili
From detailed makeup and iconic character portrayals to futuristic gear and immersive interactions, their presence transformed the flagship store into a vibrant space where tech aesthetics and creative passion converged.
New Product Debuts Create an Immersive Experience
The grand opening also marked the early debut of two major new products, giving fans the opportunity to experience MCHOSE’s latest innovations firsthand:
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K99 V3 All-Scenario Customizable Keyboard
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V9 Turbo Tournament-Grade Gaming Headset
Visitors were able to test the products on-site, while fans also enjoyed early purchase access to the K99 V3 flagship customizable keyboard, reinforcing the store’s role as an immersive experience hub.
Capturing Moments, Creating City Memories
The store’s spatial design and product experiences were captured through countless lenses, as visitors documented moments of light, interaction, and excitement. These shared smiles and highlights now form a unique and lasting connection between MCHOSE and the city of Shanghai.
More to Come
While the opening celebrations have come to an end, the excitement continues.
The MCHOSE Shanghai Flagship Store is now officially open, with more activities and experiences to come.
MCHOSE looks forward to welcoming fans and visitors alike — and unlocking new possibilities in PC peripheral experiences together.
